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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The book introduces the concept of "validated learning"—a way of getting continuous feedback from customers so that a company can shift directions or alter its plans incrementally. Rather than creating an elaborate business plan and a product-centric approach, the Lean Startup methodology prizes testing your vision continuously with customers and making constant adjustments . It provides a framework for entrepreneurs to build products, measure customer response, and learn whether to pivot or persevere.

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Informasi Detail

Judul Seri

-

No. Panggil

658.11 RIE t c1

Penerbit

New York : Crown Business., 2011

Deskripsi Fisik

x, 252 p. : ill. ; 22 cm

Bahasa

English

ISBN/ISSN

9780307887894

Klasifikasi

658.11

Tipe Isi

-

Tipe Media

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Tipe Pembawa

-

Edisi

-

Subjek

New business enterprises

Info Detail Spesifik

The Lean Startup presents a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever. Most startups fail, but according to Eric Ries, many of these failures are preventable. Startups don't fail because of bad execution, missed deadlines, or blown budgets; they fail because they are building something nobody wants

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